S1.2024.ACC Marketing semester final

S1.2024.ACC Marketing semester final

11th Grade

73 Qs

quiz-placeholder

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S1.2024.ACC Marketing semester final

S1.2024.ACC Marketing semester final

Assessment

Quiz

Business

11th Grade

Easy

Created by

Test Student

Used 1+ times

FREE Resource

73 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is NOT a component of the Promotional Mix?

Product Development

Personal Selling

Sales Promotion

Public Relations

2.

DROPDOWN QUESTION

30 sec • 5 pts

In advertising, CPM stands for (a)  

Cost per Market
Cost per Measure
Cost per Thousand Impressions
Cost per Impression

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is NOT a key question when launching a product?

Can the product be manufactured cheaply enough to ensure profit?

Does the product fit within the company's mission?

Is there a large enough target audience to support the product?

Does the product have an appealing brand logo?

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What’s the main purpose of public relations in marketing?

Reducing product prices

Building goodwill and trust

Advertising specific products

Directly selling products

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of these is a direct marketing method?

Television ads

Email campaigns

Free samples

Press releases

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What type of advertising is meant to remind customers about an existing product?

Reminder Advertising

Creative Advertising

Informational Advertising

Persuasive Advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which media type has seen a recent decline in ad spending?

Newspaper

Mobile

Digital

Broadcast

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