S1.2024.ACC Marketing semester final

Which of the following is NOT a component of the Promotional Mix?

• Product Development

• Personal Selling

• Sales Promotion

• Public Relations

In advertising, CPM stands for (a)  

• Cost per Market
• Cost per Measure
• Cost per Thousand Impressions
• Cost per Impression

Which of the following is NOT a key question when launching a product?

• Can the product be manufactured cheaply enough to ensure profit?

• Does the product fit within the company's mission?

• Is there a large enough target audience to support the product?

• Does the product have an appealing brand logo?

What’s the main purpose of public relations in marketing?

• Reducing product prices

• Building goodwill and trust

• Advertising specific products

• Directly selling products

Which of these is a direct marketing method?

• Television ads

• Email campaigns

• Free samples

• Press releases

What type of advertising is meant to remind customers about an existing product?

• Reminder Advertising

• Creative Advertising

• Informational Advertising

• Persuasive Advertising

Which media type has seen a recent decline in ad spending?

• Newspaper

• Mobile

• Digital

• Broadcast

What is NOT a benefit of sales promotions?

• Immediate sales boost

• Increased product trial

• Long-term brand loyalty

• Enhanced customer engagement

What’s the main purpose of marketing content creation?

• To share a company’s message

• To increase product prices

• To fill up space on a website

• To confuse competitors

What does ROI stand for?

• Revenue of Interest

• Return on Income

• Return on Investment

• Rate of Increase