
S1.2024.ACC Marketing semester final

Quiz
•
Business
•
11th Grade
•
Easy
Test Student
Used 1+ times
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73 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which of the following is NOT a component of the Promotional Mix?
Product Development
Personal Selling
Sales Promotion
Public Relations
2.
DROPDOWN QUESTION
30 sec • 5 pts
In advertising, CPM stands for (a)
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which of the following is NOT a key question when launching a product?
Can the product be manufactured cheaply enough to ensure profit?
Does the product fit within the company's mission?
Is there a large enough target audience to support the product?
Does the product have an appealing brand logo?
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What’s the main purpose of public relations in marketing?
Reducing product prices
Building goodwill and trust
Advertising specific products
Directly selling products
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which of these is a direct marketing method?
Television ads
Email campaigns
Free samples
Press releases
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What type of advertising is meant to remind customers about an existing product?
Reminder Advertising
Creative Advertising
Informational Advertising
Persuasive Advertising
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which media type has seen a recent decline in ad spending?
Newspaper
Mobile
Digital
Broadcast
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