What is a brand’s key purpose?

To identify and differentiate a product

What is brand equity?

The added value a brand gives to its products

The process of launching a new brand

Legal protection of a brand name

Two companies teaming up to promote a product

Creating separate brands for different products

Launching a new brand from an existing one

A company partnering with charities

Match the following terms with their definitions.

How a consumer feels about a brand

How many products a brand sells

A company's ability to create new products

What is "causation" in market research?

When one factor directly causes another

A qualitative data collection method

Which of the following describes "quantitative data"?

Data expressed as numbers and measured

Match the following descriptions with their corresponding terms.

A group giving product feedback

A method of calculating market share

What is the primary goal of a marketing strategy?

To meet consumers' needs and make profits

To spend as little money as possible

To create as many products as possible

Match the following descriptions with their corresponding brand-related concepts.

The pricing strategy of a company

The overall image and feeling of a company

Which of the following would be considered a call to action (CTA)?

A promotional email with a "Buy Now" button

What is the main purpose of marketing content creation?

To carry a company's messaging to its target market

To increase the price of products

To create confusion among competitors

What is a potential challenge a company might face when using social media influencers to promote eco-friendly products?

Misalignment between the influencers’ followers and the company’s target market

Difficulty finding influencers willing to work with eco-friendly brands

Inability to produce enough eco-friendly products

Lack of social media platforms to promote the products

Which strategy would be most effective in communicating the value of a higher-priced smartphone?

Targeting a luxury market segment that values exclusivity and quality

Emphasizing the cost of production to justify the price

Highlighting the company's history of high prices

Offering the smartphone at a discounted price for a limited time

Which approach would best help a food brand position its new healthy snack as unique in a saturated market?

Highlighting a unique health benefit not offered by competitors

Avoiding any direct comparison with competitor products

Offering the snacks at the lowest price possible

Copying the marketing strategies of leading competitors

Which strategy could effectively enhance the in-store experience to compete with online shopping?

Offering personalized services like in-store stylists

Removing all technology from the store environment

Reducing store hours to save on operating costs

Focusing solely on online sales instead of physical stores

What is the primary advantage of a multi-segment strategy?

Focus on a single customer segment

Generational segmentation divides the market based on:

Age groups and shared cultural experiences

What is the purpose of developing a product launch checklist?

To ensure all tasks and deadlines are organized and completed

To avoid engaging with competitors

What is the main purpose of a positioning statement?

To outline the target audience and goals for audience perception

To establish product pricing in the market

To serve as advertising copy for a brand

To attract investors to the business

is an example of a brand extension.

Mars introducing Twix ice cream

What is a positioning matrix used for?

To visualize how a product is positioned relative to competitors

To analyze competitors' revenue

What is under-positioning?

When a product fails to convey any clear advantage

When a product has been positioned too narrowly

When a product focuses on too many benefits

When a product claims benefits that are not believable

Which of the following is an example of repositioning?

Redbox shifting from physical rentals to online streaming

Amazon increasing the price of its subscription service

Tesla entering the electric vehicle market

Apple launching a new iPhone model

What is a value proposition?

A description of the benefits a product delivers to customers

A competitor's marketing campaign

A company’s annual financial report

Which of the following best describes a corporate brand?

A brand that represents the overall company image

A brand limited to a specific region

A brand associated with a specific product line

A brand used by a retailer for generic products

"Market share" is the of total sales in a product or service category.

The number of customers who recogni

The portion of total sales in a pro

The amount of money spent on advert

The number of new product launches

What is the main goal of positioning in marketing?

To show the value of a product to a target market

What is secondary research?

Previously gathered research used in a different context

Research that focuses solely on product testing

Data collected from direct consumer interactions

Research conducted by an external company on behalf of another

S1.2024.ACC Marketing semester final

11th Grade

•

73 Qs

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S1.2024.ACC Marketing semester final

Quiz

•

Business

•

11th Grade

•

Practice Problem

•

Easy

Test Student

Used 1+ times

FREE Resource

73 questions

Show all answers

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is NOT a component of the Promotional Mix?

Product Development

Personal Selling

Sales Promotion

Public Relations

DROPDOWN QUESTION

30 sec • 5 pts

In advertising, CPM stands for (a)

Cost per Market

Cost per Measure

Cost per Thousand Impressions

Cost per Impression

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of the following is NOT a key question when launching a product?

Can the product be manufactured cheaply enough to ensure profit?

Does the product fit within the company's mission?

Is there a large enough target audience to support the product?

Does the product have an appealing brand logo?

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What’s the main purpose of public relations in marketing?

Reducing product prices

Building goodwill and trust

Advertising specific products

Directly selling products

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which of these is a direct marketing method?

Television ads

Email campaigns

Free samples

Press releases

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What type of advertising is meant to remind customers about an existing product?

Reminder Advertising

Creative Advertising

Informational Advertising

Persuasive Advertising

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which media type has seen a recent decline in ad spending?

Newspaper

Mobile

Digital

Broadcast

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S1.2024.ACC Marketing semester final

73 questions

Which of the following is NOT a component of the Promotional Mix?

In advertising, CPM stands for (a)

Which of the following is NOT a key question when launching a product?

What’s the main purpose of public relations in marketing?

Which of these is a direct marketing method?

What type of advertising is meant to remind customers about an existing product?

Which media type has seen a recent decline in ad spending?

What is NOT a benefit of sales promotions?

What’s the main purpose of marketing content creation?

What does ROI stand for?

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