
Theme 1 Revision
Quiz
•
Business
•
11th Grade
•
Practice Problem
•
Medium
Carlon Gittens
Used 2+ times
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76 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main characteristic of a mass market?
High prices and unique products
Large number of customers with similar needs
Small customer base with specialized requirements
Premium positioning and exclusive distribution
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which research method would provide quantitative data?
Focus groups
In-depth interviews
Online surveys with rating scales
Observation studies
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market segmentation?
Increasing market size
Dividing markets into distinct groups with similar characteristics
Reducing product variety
Merging different markets
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor is most likely to help a business achieve competitive advantage?
Higher prices than competitors
Unique selling proposition (USP)
Larger physical stores
More advertising spending
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Primary research is:
Information collected from existing sources
Research conducted by competitors
New research conducted specifically for the business
Government statistics and reports
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is an example of adding value to a product?
Reducing the price
Offering superior customer service
Using cheaper materials
Reducing product features
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a niche market?
A large market with many competitors
A small, specialized market segment
A declining market
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