Marketing Fall Semester Review part 1

A specific group of customers that is most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and connect with this group, is called:

• Geographic segment

• Demographic Segment

• Target Market

• Behavioral Segment

Jimmy’s skateboard shop uses social media ads to appeal to boys, age 13-18. The skateboard shop is using _________ marketing in a certain ___________ segment.

• target and demographic

• target and geographic

• mass and demographic

• target and behavioral

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

• marketing mix

• market segmentation

• search engine optimization

• physical and social characteristics

Sheila’s Shovel Shop wants to target customers who live in areas where it snows a lot. Segmenting groups based on where someone lives is called:

• behavioral segmentation

• psychographic segmentation

• demographic segmentation

• geographic segmentation

If a company’s marketing team sorted customers based on lifestyles, interests, and values, they would be using:

• geographic segmentation

• psychographic segmentation

• behavioral segmentation

• demographic segmentation

Why is market segmentation useful?

• it helps in developing a marketing strategy

• it helps forecast company revenues

• it helps in developing a feasibility study

The rivalry between companies selling similar products and services is called:

• geographic segmentation

• competition

• psychographic segmentation

• behavioral segmentation

Randall Realty wants to target customers who are first-time home buyers. Segmenting groups based on life stage and socioeconomic status is called:

• behavioral segmentation

• demographic segmentation

• psychographic segmentation

• geographic segmentation

If the Avalanche hockey team wants to target customers who are fans of the team, they would use:

• behavioral segmentation

• demographic segmentation

• geographic segmentation

• psychographic segmentation

Complete the sentence. Mass marketing involves a ______________ product and message.

• targeted

• made-to-order

• segmented

• one-size-fits-all