Green Branding refers to the practice of promoting products or services based on their environmental benefits.

Learning Outcomes for the Course

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University
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Easy
Binus Communication University
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing strategy focused on price reduction
A branding approach emphasizing environmental benefits
A method of increasing brand visibility through social media
A technique for improving customer service
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Green New Deal is a proposed package of legislation that aims to address which of the following issues?
Climate change and economic inequality
Healthcare reform
Education reform
Tax reduction
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Green branding refers to:
A marketing strategy focused on environmental sustainability.
A branding technique using the color green.
A method of reducing production costs.
A strategy for increasing brand visibility.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the goals of green branding is to:
Increase product sales
Enhance brand image
Reduce production costs
Expand market reach
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The core principle of sustainability in green branding focuses on:
Reducing environmental impact
Maximizing profit
Increasing brand visibility
Enhancing customer loyalty
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can companies support green initiatives according to the Harvard Business Review?
By investing in renewable energy sources
By reducing employee benefits
By increasing production rates
By focusing solely on profit maximization
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the cost challenge in green branding?
High initial investment
Low consumer interest
Lack of government support
Limited market reach
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