Understanding Sports Business Features

Which of the following is a characteristic of a micro-sized business?

• Up to 9 staff

• 10–49 staff

• 50–249 staff

• More than 250 staff

What is a primary aim of sports and active leisure businesses in the public sector?

• Making profits

• Cost control

• Diversification

• Market leadership

Which of the following is NOT a programme to promote participation in sports and active leisure?

• Health and fitness programmes

• Educational/school programmes

• Legal advisory programmes

• Gym programmes

Which demographic factor is considered when targeting customer groups in sports and active leisure businesses?

• Hair colour

• Age classification

• Favourite sport

• Preferred music genre

What does the 'S' in SWOT analysis stand for?

• Strategy

• Strengths

• Sales

• Services

What is a benefit of part-time employment in the sports and active leisure industry?

• Higher salary

• Flexible working hours

• More job security

• Longer holidays

What is the purpose of keeping accurate financial records in the sports and active leisure industry?

• To increase customer satisfaction

• To meet legal requirements

• To improve marketing strategies

• To enhance employee training

Which trend is influencing the sports and active leisure industry?

• Decrease in technology use

• Influence of the media

• Reduction in social media presence

• Decline in national participation rates

What is a fixed cost in a sports and active leisure business?

• Equipment maintenance

• Salaries of permanent staff

• Utility bills

• Seasonal staff wages