Digital Marketing Q2 Benchmark Part 1

Which of the following is NOT an example of a clear call to action?

• Buy now to get 33% off of your purchase.

• Click here to download your FREE guide.

• HotRods is the best car wash in town.

• Visit www.abcdefg.com to learn more.

A _______ is a statement or phrase that encourages audience response.

• Call to action

• Rhetorical question

• Narrative hook

• Thesis statement

What are the three main goals of marketing?

• Increase sales, build brand awareness, and engage customers

• Reduce costs, improve product quality, and expand globally

• Hire more employees, develop new products, and increase market share

• Enhance customer service, streamline operations, and boost employee morale

True or False: When businesses use the word “messaging,” they are only referencing a written set of words.

• True

• False

What are the 4 Ps of marketing?

• People, Price, Promotion, Product

• Place, Product, Promotion, Priority

• Price, Product, Promotion, Place

• People, Product, Promotion, Priority

Which of the following best describes marketing?

• The process of communicating a company’s value to customers

• The process of directly promoting a product or service

• The process of creating and maintaining the identity of a brand

• A range of activities that assist customers in resolving issues

Social media marketers operate largely under which of the 4 Ps?

• Product

• Promotion

• Place

• Price

Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience?

• Millie is 40 years old, is married, earns $35,000 a year, and searches terms like “recyclable materials.”

• Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.”

• Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and searches terms like “best elementary schools near me.”

• Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and searches terms like “affordable childcare.”

True or False: A brand is the distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

• True

• False

Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using?

• Demographic targeting

• Interest-based targeting

• Behavioral targeting

• Custom audience targeting