Q2 Digital Marketing Benchmark Review Pt2

True or False: The largest percentage of Instagram users are aged 13-17 years old.

• True

• False

Which of the following best defines “advertising campaign”?

• A collection of posts about the same product on social media

• A collection of advertisements trying to accomplish the same goal

• A video of a product or service that is shared on multiple social media sites

• Any content that promotes a brand’s product or service

If Motocross Central wants to increase awareness via video, which of the following types of Twitter ad campaigns should Motocross Central run?

• Awareness

• Video views

• Followers

• Website clicks

True or False: In comparison to other age groups, internet users who are 18-29 years old are most likely to use Twitter.

• True

• False

If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind of promotion should it run?

• Promoted Tweet

• Promoted Account

• Promoted Trend

• Promoted Page

____ began as a side project that was initially designed to function similarly to instant messaging.

• Facebook

• Instagram

• Snapchat

• Twitter

The majority of Twitter users are ____.

• Male

• Female

Jennifer visited LilysApothecary.com and provided her email to receive a monthly newsletter. After receiving a few emails from Lily’s Apothecary, Jennifer decides to fill out a form on the website that shows she is interested in purchasing a product. Which of the following would Lily’s Apothecary use to describe Jennifer?

• Lead

• Audience

• Influencer

• Follower

Snapchat, WhatsApp, and Facebook Messenger are examples of ____ applications.

• Instant messaging

• Text messaging

• Email

• Public forum

If Tana pays for fake views on YouTube to outsmart its search engine, which of the following is she doing?

• Running a YouTube ad campaign

• Black hat marketing

• Building brand awareness via bumper ads

• Influencer marketing