Functions of Marketing

Front

A retailer decides to mark down all swimsuits in August. What is this an example of? Options: Product Management, Selling, Distribution, Pricing

Back

Pricing

Front

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

Back

Marketing Information Management

Front

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives. What is this process called?

Back

Product Management

Front

A television commercial stresses the benefits of buying a new protein bar.

Back

Promotion

Front

A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week. What is this process called?

Back

Product Management

Front

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

Back

Distribution

Front

A television commercial stresses the benefits of buying a new protein bar.

Back

Promotion

Front

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

Back

Marketing Information Management

Front

What management strategy was used when the tan colored M&M was removed and fans voted for the next color, which resulted in blue winning?

Back

Product Service Management

Front

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

Back

Financing