part 1 digital

is any information that educates,

informs, entertains, motivates, inspires,

convinces, or persuades a particular group.

is the process of creating and

publishing written content for a variety of purposes,

including marketing, education, and entertainment.

Content writers can work in a variety of settings,

including in-house at businesses, as freelancers, or as part

of a content marketing agency.

• TRUE

• FALSE

A _________is a professional who creates and

manages written content for businesses and

organizations. They use their writing skills to

communicate ideas, information, and stories in a way that

is both informative and engaging.

some of the critical responsibilities of the content

writer include:

• Diligently research information

• Create content that is crisp and to the point

• Ensure that the organization's goals are met through

  your words

• Edit content to make it concise

• Use their skills to write different content like blogs,

  marketing content, scriptwriting, etc.

The purpose of _________ is to inform, educate, or

entertain your target audience.

• content writing

• copywriting

________ can be informative, educational,

and entertaining, its true purpose is to serve as a persuasive

and promotional mechanism, incorporating a strong push or call to

action, and eliciting a response now vs. later.

• copywriting

• content writing

The purpose of _________ is to convince readers to take

action while using as few words as possible. This means every

word matters and those words will need to target a specific issue

or problem succinctly and show how a product or service is a

solution.

"Unleash your best step. Shop our new arrivals!"

__________ will

include compelling subject lines and engaging text that

builds up to a clear, irresistible call to action.