8 Social Media Marketing Quiz

According to the text, older users are among the fastest growing demographics on most social media sites.

• True

• False

The number of followers is the ultimate measure of marketing achievement for social media.

• True

• False

Social media marketing is based in part on age-old concepts of community.

• True

• False

Developing a personal brand online is NOT related to the skills companies are looking for when they hire people for social media positions.

• True

• False

According to the text, SMM is based around face-to-face conversations.

• True

• False

Social media marketers can influence what participants say and think about their brands, and they can control the conversation entirely.

• True

• False

Which of these is NOT one of the seven myths of SMM?

• SMM is too time-consuming.

• SMM isn't right for most businesses.

• There is no return on investment on SMM.

• Social media is free.

• Social media is just a fad.

Which of these is NOT an important aspect to social media marketing?

• Creating buzz through content to attract attention

• Finding ways for fans to share a brand's message

• Ensuring the product message is always paramount

• Developing two-way online conversations with users

• Controlling the responses of unhappy audience members

Social media marketing is a form of which type of marketing?

• Search engine

• Broadcast media

• Word of mouth

• Paid advertising

• Retail display

JetBlue set out to develop a full-fledged SMM strategy by engaging all BUT which of these teams in social media?

• Marketing

• Corporate communications

• Shareholders

• Customer commitment

• None of these is correct.