Marketing Quiz

What is the definition of marketing?

• The process of making a product available to the customer.

• Any activity or business process that creates and communicates a message to consumers about a product or service’s value.

• The amount customers are willing to pay for a product or service.

• A specialized or unique segment of a broader market.

What is something a consumer must have and cannot live without?

• Want

• Product

• Need

• Promotion

Which of the following is NOT one of the seven marketing functions?

• Pricing

• Distribution

• Financing

• Fandom

What is the process of dividing a broad target market into smaller, specific categories?

• Market segmentation

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

What is the role of sponsors in events?

• To manage the public’s perception of their brand

• To support the event financially in exchange for marketing benefits

• To organize and conduct the event

• To provide specific targets and metrics

What is demographic segmentation?

• Grouping consumers based on personality traits

• Dividing markets into physical locations

• Descriptive classifications of consumers

• Grouping customers based on their behaviors

What is event management?

• The process of planning, organizing, and conducting the event

• A set of strategies to manage public perception

• Metrics that provide specific targets

• A specialized branch of marketing

What is the process of defining an organization’s image and differentiating its products or services from the competition?

• Licensing

• Branding

• Trademarking

• Logo design

Which term refers to a symbol, artwork, or design element that helps consumers identify a company?

• Licensing

• Brand awareness

• Brand mark

• Trademark

What legally identifies ownership of a registered brand or trade name?

• Brand awareness

• Licensing

• Trademark

• Branding