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topic 01

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20 Qs

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topic 01

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Hải Đinh

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What determine whether the buyer is satisfied or dissatisfied with a purchase?

The relationship between customer’s expectation and brand

The relationship between customer’s expectation and the product’s perceived performance.

The relationship between customer’s expectation and the product.

None of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lexus works to keep customers happy after each sale, aiming to delight the customer in order to gain a customer for life. In this pursuit, Lexus is focused on which step of the buyer decision process?

information search

evaluation of alternatives

purchase decision

postpurchase behavior

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The bussiness buying process consists of … stages

5

7

8

9

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When customers often do a lot of brand switching, they most likely will undertake?

Habitual buying behavior

Complex buying behavior

Variety-seeking buying behavior

Reflective buying behavior

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To analyse buyer’s black box, which of the following factors that business need to focus on?

Brand and company relationship behavior

Buying attitudes and preferences

Buyer’s characteristics and Buyer’s decision process

Marketing Stimuli

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a business market segment is large or profitable enough to serve, it is termed

measurable

accessible

substantial

actionable

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

Market targeting

Market segmentation

Positioning

Differentiation

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