topic 01

What determine whether the buyer is satisfied or dissatisfied with a purchase?

• The relationship between customer’s expectation and brand

• The relationship between customer’s expectation and the product’s perceived performance.

• The relationship between customer’s expectation and the product.

• None of the above

Lexus works to keep customers happy after each sale, aiming to delight the customer in order to gain a customer for life. In this pursuit, Lexus is focused on which step of the buyer decision process?

• information search

• evaluation of alternatives

• purchase decision

• postpurchase behavior

The bussiness buying process consists of … stages

• 5

• 7

• 8

• 9

When customers often do a lot of brand switching, they most likely will undertake?

• Habitual buying behavior

• Complex buying behavior

• Variety-seeking buying behavior

• Reflective buying behavior

To analyse buyer’s black box, which of the following factors that business need to focus on?

• Brand and company relationship behavior

• Buying attitudes and preferences

• Buyer’s characteristics and Buyer’s decision process

• Marketing Stimuli

When a business market segment is large or profitable enough to serve, it is termed

• measurable

• accessible

• substantial

• actionable

Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

• Market targeting

• Market segmentation

• Positioning

• Differentiation

When a firm decide to ignore market segment differences and target the whole market with one offer, which target marketing selection is the business undertaking?

• Undifferentiated marketing

• Concentrated marketing

• Local marketing

• Single segment marketing

The consumer market is made up of which of the following?

• Individuals who acquire goods or services for personal consumption

• Households that purchase goods or services for personal consumption

• Businesses that purchase goods and services

• Both A and B are correct

In business buying, buyer and sellers work more closely together and build ______

• long-term relationship

• short-term relationship

• brand image

• new contracts.