Strand 6: Promotion - Part 2 of 2

What is the primary role of promotion in marketing?

• To determine product prices

• To build brand awareness and attract customers

• To manage product distribution channels

• To increase manufacturing efficiency

Which of the following is part of the promotional mix?

• Advertising, public relations, selling, sales promotion

• Branding, pricing, product development, customer service

• Product placement, logistics, pricing, digital media

• Sales strategy, communication, distribution, budgeting

Which best defines branding?

• A strategy to adjust product prices

• A method of improving customer loyalty programs

• A unique identity that differentiates a company or product

• A pricing strategy used to attract customers

What is an example of digital advertising?

• A billboard in a busy street

• A social media campaign on Facebook

• A magazine ad for a new product

• A direct mail flyer sent to homes

What does the term 'public relations' refer to in the promotional mix?

• Selling directly to customers

• Strategic communication to foster positive relationships

• Offering discounts to attract more customers

• Advertising on radio and television

What is the goal of creating a brand experience?

• To simplify the product distribution process

• To increase awareness of competitors’ strengths

• To connect emotionally with customers at every interaction

• To promote products without personal communication

Which of the following is an example of sales promotion?

• TV commercials aired during prime time

• Loyalty programs offering rewards for repeat purchases

• Emails introducing a company’s new CEO

• A press release announcing product improvements

What is an example of print advertising media?

• Text messages sent to customers

• Magazine ads promoting a new service

• Banner ads on a website

• Social media posts showcasing a product

What is the purpose of product placement as a sales promotion?

• To encourage new product development

• To introduce a new pricing strategy

• To feature products prominently in media or entertainment

• To improve inventory management systems

How can promotional efforts be tailored to target market preferences?

• By offering a uniform message to all demographics

• By determining the audience’s preferred communication channels

• By setting a fixed advertising budget

• By using only traditional advertising methods