Quản Trị KPP

1. 1.The main purpose of distribution channel design is what?

• A. Strengthening internal competition within the enterprise

• B. Ensure that products/services reach customers at the right time and in the right place.

• C. Reduce production costs

• D. Maximize the number of distribution intermediaries.

2. High-intensity distribution is typically suited for which type of product?

• A. (FMCG)

• B. (Specialty Goods)

• C. (Shopping Goods)

• D. High-tech products.

3. What are the strengths of direct distribution channels?

• A. Low operating costs.

• B. Complete control over the sales process.

• C. Enhanced cooperation with intermediaries.

• D. Easily expanding market reach.

4. What is the key feature of an omnichannel distribution system?

• A. Integrates multiple channels to create a seamless experience for customers

• B. Uses only one exclusive distribution channel

• C. Prioritizes premium products with direct channels

• D. Focuses only on e-commerce

5. Which factor is NOT considered when designing a distribution channel?

• A. Product characteristics

• B. Target customers

• C. Competitor's marketing costs

• D. Business environment

6. Selective distribution strategy is typically applied to which type of product?

• A. Fast-Moving Consumer Goods

• B. Shopping Goods

• C. Exclusive products

• D. Heavy industrial products

7. What is the relationship between the manufacturer and the retailer in a distribution channel?

• A. Strong competition

• B. Interdependent relationship

• C. Completely independent relationship

• D. Rigid contractual relationship

8. Which factor typically leads to conflict in a distribution channel?

• A. Lack of goal alignment among members

• B. Overly wide distribution

• C. Lack of promotions

• D. Increasing the number of intermediaries

9. What is the opportunity cost in a distribution channel?

• A. Cost of not applying technology in channel management

• B. Cost of choosing one strategy over another

• C. Costs arising from demand forecast deviations

• D. Costs of transporting products through multiple intermediaries

10. What is one of the major benefits of dual distribution?

• A. Reduces channel operating costs

• B. Increases flexibility and reduces risk

• C. Eliminates all intermediaries

• D. Reduces market competition