RO67 - 2.3 - Secondary market research sources

Which of the following is NOT a source of secondary market research as described in the text?

• Internal data from your own business
• Surveys conducted by your company
• Government publications and statistics
• Competitors' marketing materials

What is the main advantage of using internal data for market research?

• It is the most accurate source of information.
• It is free and easily accessible.
• It provides insights into competitors' strategies.
• It is the most comprehensive source of information.

According to the text, what is the biggest challenge associated with using government publications and statistics for market research?

• The information is often outdated.
• It can be difficult to find specific data points.
• The information is not always reliable.
• It is expensive to access.

What does the acronym "BIG PICK" stand for in secondary market research?

• Books, Internet, Government, Purchased, Internal, Competitors, Knowledge
• Books, Internet, Government, Purchased, Internal, Competitors, Key
• Books, Internet, Government, Purchased, Internal, Competitors, Keep
• Books, Internet, Government, Purchased, Internal, Competitors, Know

How can books be useful in secondary market research?

• They provide real-time data.
• They offer detailed information on a wide range of topics.
• They are always free to access.
• They provide competitor analysis.

What is a potential disadvantage of using internet research for market research?

• It is always reliable.
• It is always unbiased.
• It can be difficult to verify the reliability of information.
• It is always expensive.

How can competitors' data be useful in market research?

• By providing insights into their strategies and performance.
• By offering free products.
• By reducing marketing costs.
• By avoiding customer feedback.

What is the main benefit of using government publications and statistics?

• They are always free.
• They provide detailed and accurate information.
• They are always easy to find.
• They offer competitor analysis.

How can purchased research material benefit businesses?

• By providing highly detailed and customized reports.
• By being the cheapest option.
• By offering free products.
• By reducing marketing costs.

What is a potential drawback of using internal data for market research?

• It is always outdated.
• It is always expensive.
• It may not be up-to-date and accurate.
• It is always difficult to access.