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RO67 - 4.4 - Sales promotion techniques

Authored by Paul Greenwood

Business

10th Grade

Used 3+ times

RO67 - 4.4 - Sales promotion techniques
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20 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which sales promotion technique is most effective at encouraging customers to try new products?

Discounts
Competitions
BOGO deals
Point-of-sale advertising

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the main disadvantage of using BOGO deals?

They can make the product seem less special.
They can lead to a loss of profit for the business.
They can be overlooked by customers.
They can generate negative publicity if the products are considered unhealthy.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the main advantage of using free gifts as a sales promotion technique?

They are highly effective at attracting attention.
They can significantly increase brand awareness.
The cost of the free gifts is often minimal.
They are particularly effective at promoting impulsive purchases.

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How can discounts be useful for businesses?

By increasing the usual price of a product
By reducing the usual price of a product
By making the product seem less special
By offering cash rewards

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a potential drawback of offering discounts for too long?

They can make the product seem less special.
They can lead to a loss of profit for the business.
They can be overlooked by customers.
They can generate negative publicity if the products are considered unhealthy.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How can competitions increase brand awareness?

By offering discounts
By offering prizes
By reducing the usual price of a product
By making the product seem less special

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a potential disadvantage of using competitions as a sales promotion technique?

They can make the product seem less special.
They can lead to a loss of profit for the business.
They can be overlooked by customers.
They can generate negative publicity if the products are considered unhealthy.

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