Week 13 Data Dilemma Third Party in Websites and Apps

What is a third party in the context of websites or apps?

• The main company that owns the website or app

• A user of the website or app

• A company other than the one that owns the website or app

• A software developer for the app

What is targeted advertising?

• Advertising based on random selection

• Advertising based on user preferences

• Advertising based on collected information about you

• Advertising based on time of day

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Which of the following is an example of targeted advertising?

• A billboard on the highway

• A TV commercial during a sports game

• An online ad for shoes after browsing shoe websites

• A radio ad for a local store

What do websites or apps use to create targeted advertising?

• Random guesses

• Information collected about you

• General trends

• Time of day

Targeted advertising is primarily used by which of the following?

• Newspapers

• Websites and apps

• Radio stations

• Billboards

What is the main goal of targeted advertising?

• To entertain users

• To sell products based on collected data

• To provide free content

• To increase website traffic

Which of the following is NOT a method used in targeted advertising?

• Collecting user data

• Analyzing browsing history

• Randomly selecting ads

• Using cookies

What type of data is most valuable for targeted advertising?

• Weather data

• User browsing history

• Stock market trends

• Local news updates

Why might someone be concerned about targeted advertising?

• It is too entertaining

• It uses personal data

• It is too expensive

• It is not effective

Tags

CCSS.RI.7.1

CCSS.RI.8.1

CCSS.RI.8.8

CCSS.RL.8.1

CCSS.RL.9-10.1

What is a common tool used by websites to track users for targeted advertising?

• Flash drives

• Cookies

• USB cables

• Printers