Marketing Principles - Part 2 of 2

Flashcard
•
Business
•
8th - 9th Grade
•
Hard
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20 questions
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1.
FLASHCARD QUESTION
Front
These images are examples of what?
Back
Logos
2.
FLASHCARD QUESTION
Front
"Built Ford Tough" and "Just Do It!" are examples of what?
Back
Slogans
3.
FLASHCARD QUESTION
Front
Catchy short songs that remind you of a brand. "Nationwide is on your side" and "Like a good neighbor, State Farm is there" are both examples of what?
Back
Jingles
4.
FLASHCARD QUESTION
Front
A propaganda ad strategy that is intended to make people feel like they have to buy something in order to fit in and not be a loser.
Back
Bandwagon
5.
FLASHCARD QUESTION
Front
A propaganda ad strategy that uses heavily Photoshopped models to convince buyers that a product will make them attractive, or that it will make attractive people like them.
Back
Beautiful people
6.
FLASHCARD QUESTION
Front
A propaganda ad strategy that exaggerates positive facts and leaves out all negative information. For example, Nutella is promoted as a wholesome addition to a healthy breakfast, when it is, in fact, mostly palm oil and sugar.
Back
Card stacking
7.
FLASHCARD QUESTION
Front
A propaganda ad strategy that uses visuals and emotional appeal to give the illusion of value and benefit without really saying much about the product itself.
Back
Glittering generalities
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