Which of the following is a basic element of a Marketing Plan?

• SWOT analysis

• Employee training

• Office layout

• Customer feedback

What is one of the three key areas of an internal company analysis?

• Financial performance

• Political climate

• Social media presence

• Technological advancements

What is the focus of the 'Political' factor in a PEST analysis?

• Government policies

• Market trends

• Employee morale

• Technological advancements

Which element is crucial for understanding the external environment in business?

• PEST analysis

• Internal audit

• Employee feedback

• Product testing

Which document outlines a company's marketing efforts for a specific period?

• Marketing Plan

• Executive Summary

• SWOT Analysis

• Sales Forecasts

Which analysis helps in understanding external factors affecting a business?

• PEST Analysis

• SWOT Analysis

• Marketing Plan

• Executive Summary

Which document is essential for setting marketing objectives?

• Marketing Plan

• Executive Summary

• SWOT Analysis

• Performance Standard

What does SWOT stand for in SWOT Analysis?

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Weaknesses, Options, Threats

• Strengths, Weaknesses, Options, Tactics

• Strategies, Work, Opportunities, Tactics

How does a SWOT Analysis benefit a business?

• By fostering business success and identifying potential failures

• By increasing employee salaries

• By reducing production costs

• By expanding the product line

What can a SWOT Analysis help a business avoid?

• Financial success

• Market expansion

• Potential failures

• Employee turnover