Promotion Mix

A new electric car brand launches a campaign to educate consumers about the benefits of electric vehicles over traditional gasoline cars. The advertisements explain how electric cars reduce carbon emissions and save fuel costs. What type of advertisement is this?

• Informative

• Reminding

• Persuasive

• Comparative

Coca-Cola releases a holiday-themed commercial showing families enjoying the product during festive celebrations, with the tagline, "Share the joy of Coca-Cola this holiday season." What type of advertisement is this?

• Informative

• Reminding

• Persuasive

• Comparative

A smartphone brand compares its new model to a competitor’s, emphasizing its superior camera quality and faster processor. The ad highlights why their product is the better choice. What type of advertisement is this?

• Informative

• Reminding

• Persuasive

• Comparative

A health drink company runs an ad campaign to explain the nutritional benefits of their product and why it is essential for a balanced diet. This product is new to the market. What type of advertisement is this?

• Informative

• Reminding

• Persuasive

• Comparative

A company runs a 30-second television commercial showcasing the features and benefits of its new smartphone, aiming to reach a broad audience. What type of promotional activity is this?

• Advertising

• Personal selling

• Public relations

• Sales promotion

• Direct marketing

A car dealership’s sales team meets with potential customers to explain the features of a vehicle, negotiate prices, and offer test drives to finalize sales. What type of promotional activity is this?

• Advertising

• Personal selling

• Public relations

• Sales promotion

• Direct marketing

A company sponsors a local charity event to enhance its image and build goodwill in the community, with news coverage highlighting their involvement. What type of promotional activity is this?

• Advertising

• Personal selling

• Public relations

• Sales promotion

• Direct marketing

A retail store announces a "Buy One, Get One Free" offer on select clothing items for a limited time to increase sales during the holiday season. What type of promotional activity is this?

• Advertising

• Personal selling

• Public relations

• Sales promotion

• Direct marketing

An e-commerce website sends personalized emails to customers offering exclusive discounts on items they recently viewed or added to their cart. What type of promotional activity is this?

• Advertising

• Personal selling

• Public relations

• Sales promotion

• Direct marketing

A company places ads on social media platforms showcasing their newest product to a broad audience, with the goal of increasing brand awareness. What type of promotional activity is this?

• Advertising

• Personal selling

• Public relations

• Sales promotion

• Direct marketing