Session 3 Quiz

Who came up with the diffusion of innovation theory?

• Malcolm Gladwell
• Roger Williams
• Everett Rogers
• Everest Rogers

What is the name of the first group of adopters?

• Early Adopters
• Innovators
• Early Majority
• Hipsters

Which two groups make up the largest percentage of adopters?

• Early Majority and Late Majority
• Early Adopters and Laggards
• Early Adopters and Late Majority
• Early Majority and Early Adopters

"These are people who want to be the first to try the innovation and willing to take risks."
Which group of adopter is this?

• Early Adopters
• Early Majority
• Innovators
• Hipsters

What is the role of innovators in the diffusion of innovation theory?

• Innovators only follow the trends set by early adopters

• Innovators are the first to adopt and implement new ideas, products, or technologies.

• Innovators have no role in the diffusion of innovation theory

• Innovators are the last to adopt new ideas

Why are innovators important in the diffusion of innovation theory?

• They have no influence on others' adoption of new ideas or products

• They are the last to adopt and use new ideas or products

• They are the first to adopt and use new ideas or products, which then influences others to follow suit.

• They are only important in the development of new ideas or products

What are the characteristics of early adopters in the diffusion of innovation theory?

• Adventurous, risk-taking, high social status

• Cautious, risk-averse, low social status

• Old-fashioned, traditional, low income

• Young, inexperienced, introverted

What is the significance of the early majority in the diffusion of innovation theory?

• They hinder the adoption of innovation

• They help bring the innovation into the mainstream.

• They only adopt innovations after they are already outdated

• They have no impact on the diffusion of innovation

How does the early majority impact the diffusion of innovation theory?

• The early majority has no impact on the diffusion of innovation theory

• The early majority is not influenced by the early adopters

• The early majority adopts the innovation after the early adopters, influencing the majority to follow suit.

• The early majority only adopts the innovation before the late majority

What are the characteristics of the late majority in the diffusion of innovation theory?

• Skeptical and adopt new ideas after the majority

• Quick to adopt new ideas without hesitation

• Resistant to change and never adopt new ideas

• Eager to adopt new ideas early