Guerilla Marketing

Define Guerilla Marketing

• a type of advertising that uses uncommon/surprising tactics to communicate with a target audience.

• a promotional strategy that uses offline channels to reach an audience and promote products or services

• a paid advertising method that creates content that blends in with the platform it's on, making it look and feel like a natural part of the content

• a type of paid content that is designed to blend in with the platform it's hosted on

Who introduced Guerilla Marketing?

• Fred Wilson

• Johannes Gutenberg

• Jay Conrad Levinson

• Mark Zuckerberg

What are the pros of Guerilla Marketing?

• Tangibility, Personalized content, Less environmental destruction

• Budget friendly, Viral ability, Creative ability

• Less disruptive, Performance measurement, Broad reach

• Better opportunities, Better competition, Global reach

When was Guerrilla Marketing invented?

• 1966

• 2000

• 1944

• 1984

Cons of Guerrilla Marketing

• High risk of failure, Misunderstood, Unpredicted issues

• Short attention spans, Constant evolution, Time consuming

• Expensive, Limited control, Over looked

• Measuring performance, Disruptive, Limited targeted audiences

What makes this marketing strategy successful?

• Transparent, Quality content, Increased views

• Credibility, Audience growth, Local focus

• Brand recognition, High impact, Customer engagement

• Diverse strategies, Adaptability, Effective targeting

Where did Guerilla Marketing come from?

• Guerilla leader, Fidel Castro

• Guerilla leader, John McNeill

• Guerilla Marketing

• Guerilla Warfare

What are the most important steps of Guerilla Marketing?

• Develop a clear concept, Choose the right location, Make it surprising, Engage your audience,

• Monitor and adapt, Choose the right platforms, Develop engaging content, Have transparency

• Public relations, Market research, Sales promotion, Measure performance

• Define your goals, Make posts to media, Send out emails, Track performance

What kinds of businesses benefit the most from Guerilla Marketing?

• Large businesses with no budget

• Small businesses with a budget

• Large businesses with a budget

• Small businesses with no budget

What are some examples of Guerilla Marketing?

• Radio ads, Newspaper ads, Brodcast

• Mc Fries crosswalk, LV luggage trunks, Frontline giant dog

• Billboards, Posters, TV ads