Test Prep 10

Which of the following are examples of customer touchpoints that occur after a purchase:

• Social media and point of sale

• Thank you cards and billing

• Sales staff and follow ups

• Testimonials and website

Every Christmas, Coca-Cola runs animated commercials with polar bears. Instead of promoting a new flavor or product from the company, the commercials show the polar bears enjoying the soda in a classic Coca-Cola bottle. This is an example of which type of promotion objective?

• Entertain

• Persuade

• Remind

• Inform

How does promotion directly benefit a company?

• It makes better educated customers.

• It plays upon people's fears.

• It enhances a company's image.

• It manipulates customers.

Jericho Manufacturing is promoting a new product at the yearly industry trade show. This is an example of a(n) __________ promotional strategy.

• nonlinear

• increasing

• pull

• push

A sportswear company sells its products through only a couple sporting goods retailers in a specific region. This is an example of __________ distribution.

• multiple

• selective

• exclusive

• intensive