Tourism Marketing 4.2

When did the formal identification of marketing as a concept emerge?

• 1850s

• 1950s

• 1990s

• 2000s

What characterizes the production era in the evolution of tourism marketing?

• Focus on consumer preferences and needs

• Selling products aggressively regardless of market demand

• Selling cheap products with little regard for consumer preferences

• Offering innovative reward schemes like frequent flyer programs

Why do some SMEs struggle in the tourism market despite marketing efforts?

• They lack innovation in their services

• They focus only on customer preferences

• Marketing is expensive, and their efforts often fail to penetrate the market

• Their business performance substitutes for marketing

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

The marketing planning process does not involve reappraising internal resources.

• True

• False

In the marketing concept, which of the following approaches focuses on improving product quality, features, and performance to attract customers?

• The Selling Concept

• The Production Concept

• The Product Concept

• The Marketing Concept

A flight booking service is non-refundable and cannot be stored for future use. If the flight is not used, the value of the seat is lost. Which principle explains this?

• Intangibility

• Perishability

• Heterogeneity

• Inseparability

When a vacation package includes several additional services such as flight tickets, hotel accommodation, and transportation services, which characteristic is being demonstrated?

• Inelasticity of supply

• Complementarity

• Elasticity of demand

• Labor intensity

Changes in government regulations that affect tourism are part of the external marketing environment.

• True

• False

What is the marketing mix?

• A product pricing strategy.

• A set of variables marketers use to create and promote their products

• Elasticity of demand

• Labor intensity

When a travel company decides to cooperate with travel agencies to sell its tours, which element of the Marketing Mix are they focusing on?

• Product

• Price

• Place

• Promotion