WK15-16 Marketing Quiz

What is the name for the many strategies used to make the public aware of a business’ good or service?

• advertising
• marketing
• promotion
• branding
• sales

Name the “4 P’s of Marketing” in their proper order.

• Product, Price, Promotion, Place
• Price, Product, Promotion, Place
• Place, Promotion, Price, Product
• Promotion, Place, Product, Price
• Product, Price, Place, Promotion

What is the name for a specific group of people you try to sell your goods or services to?

• Customer base
• Product line
• Market share
• Target market
• Sales team

The “Four P’s of Marketing” are also technical known as the ________.

• marketing mix
• product strategy
• place distribution
• price elasticity
• promotional tactics

Which of the following is not a “demographic” certain buyers would be grouped into?

• Education level
• Income level
• Occupation type
• Age group
• Address

What is the bigger, extremely important document that your marketing plan should fit into?

• Marketing strategy
• Business plan
• Sales forecast
• Financial report
• Operational plan

Pretend you have decided to go into business to sell all-natural peanut butter. Besides the peanut butter itself, name another element of the “product” that would be important to your business under the product strategy of marketing.

• Customer service
• Advertising budget
• Distribution channels
• Flavor variety
• Packaging

What is the main ingredient of the famous product known as the Vermonster?

• Ice cream
• Eggs

• Cheese

• Pancakes

• Oysters

What is the name for the list of things a product does for you or what creates value by buying that product?

• Market analysis
• Brand reputation
• Customer reviews
• Features and benefits
• Product specifications

What is the name for a product that is so unique that it makes up its very own market?

• brand innovator

• niche

• product line extension

• tagline

• market disruptor