Ch. 17.2 Types of Promotion

Front

Any nonpersonal communication paid for by an identified sponsor

Back

Advertising

Front

Creating interest and demand for a product before it is available for sale.

Back

Preselling

Front

Intentionally and subtly placing a branded product in a media without formally calling it to the attention of the viewer.

Back

Embedded marketing

Front

A type of advertising sent directly to individual customers without the use of a third party

Back

Direct marketing

Front

The efforts used to encourage customers to buy a product within a specific time period, usually as soon as possible.

Back

Sales promotion

Front

A promotional activity that encourages customers to participate rather than just observe.

Back

Event marketing

Front

The process of creating floor plans and displays to attract customers attention and encourage purchases.

Back

Visual merchandising

Front

Consists of the marketing activities promoting goodwill between a company and the public.

Back

Public relations

Front

A story featuring useful company information written by the company PR contact.

Back

Press release

Front

A packet of information sent to the media about a new business opening or other major business events.

Back

Press kit