Chiến lược 2

What is the primary goal of the balanced scorecard

• To focus solely on financial metrics for performance evaluation

• To create strategies for long-term competitive advantage

• To balance multiple internal and external performance dimensions

• To design an ideal cost leadership strategy

• To optimize a firm's stock price

Which of the following is NOT a dimension of the triple bottom line

• Economic

• Social

• Technological

• Ecological

• Environmental

What is a major disadvantage of the balanced scorecard approach

• It lacks qualitative insights into firm performance

• It focuses too heavily on economic performance metrics

• It provides limited guidance on selecting performance metrics

• It cannot evaluate a firm's profitability accurately

• It excludes customer feedback from the assessment process

What is a "razor–razor-blades" business model

• Charging a high price for a primary product and low prices for accessories

• Offering a free initial product to drive demand for complementary goods

• Generating revenue through premium subscription fees

• Combining two or more business strategies in one model

• Focusing on product bundling to increase sales

What is the main focus of shareholder value creation in strategic management

• Maximizing the firm’s short-term profits

• Sustaining a firm's competitive advantage through ecological initiatives

• Evaluating total return to shareholders, including stock price appreciation and dividends

• Aligning firm resources with environmental sustainability goals

• Tracking customer satisfaction and loyalty

What is the goal of a differentiation strategy

• To lower production costs at all costs

• To create products with unique features that justify a premium price

• To target the broadest market possible without customization

• To focus solely on marketing and sales

• To eliminate competition through pricing wars

What is the primary focus of a cost-leadership strategy

• Achieving the highest market share through differentiation

• Maximizing perceived value without considering costs

• Reducing a firm’s cost below competitors while maintaining acceptable value

• Innovating products to dominate niche markets

• Raising the price of goods to reflect their high quality

What does the Blue Ocean Strategy aim to achieve

• Low-cost leadership by reducing features

• Creation of uncontested market space through value innovation

• Focused differentiation in niche markets

• Complete avoidance of traditional competition strategies

• Maximizing price while minimizing cost

1. Which of the following is a critical element of value innovation in Blue Ocean Strategy?

• Sole focus on cost reduction

• Increasing perceived value while lowưering costs

• Emphasizing existing industry standards without change

• Isolating production processes to maintain exclusivity

• Focusing solely on customer preferences without cost considerations