POM T2 AY24-25 ETA REVIEWER

Marketing can only be done by profit-oriented organizations.

• True
• False

Individual factors, such as a buyer’s career goals, can impact business buying behavior.

• True
• False

Consumer markets include individuals and households who buy goods for personal consumption.

• True
• False

Shopping products are purchased frequently and with minimal comparison or buying effort.

• True
• False

A life insurance policy is an example of an unsought product.

• True
• False

Public relations focuses solely on creating advertisements for specific products.

• True
• False

Direct marketing targets individual consumers with personalized communication.

• True
• False

A major difference between business and consumer markets is the size of individual orders.

• True
• False

A three-level channel includes distribution agents, wholesalers, retailers, and customers.

• True
• False

Which marketing concept focuses on aggressive sales and promotion techniques to persuade customers to buy products, even if they don’t need them?

• Production concept
• Product concept
• Selling concept
• Relationship Concept