2. MKT 302 - Chapter 10: Sampling

Which of the following statements is incorrect?

• A sample is a subset of a larger population.

• A census is an investigation of all the group elements that means up a population.

• A population is any complete group of entities that share some common sets of characteristics.

• A population element is an individual member of a population.

What is the first step of the 7 stages in the selection of a sample?

• Conduct a pilot test.

• Identify data collection methods.

• Define the target population.

• Develop a sampling frame.

Which of the following is not important in defining the target population?

• It is vital to carefully (operationally define) the target population so that the ideal data-collection sources can be identified.

• What is the relevant population?

• Who should be included?

• Defining sampling methods before determining the population.

What is the second step of the 7 stages in the selection of a sample?

• Calculate the required sample size.

• Select a sampling frame.

• Conduct exploratory research.

• Finalize the data collection instrument.

What statement best describes the term 'sampling frame'?

• It is a method to ensure random sampling within a population.

• It includes only individuals who have participated in similar research studies.

• It is a mechanism for defining which elements from a target population are available for selection.

• It refers to the population itself rather than a subset.

When does a sampling frame error occur?

• When the target population is too broadly defined.

• When the sample size is too small to represent the population.

• When certain sample elements are not listed or accurately represented in a sampling frame.

• When non-probability methods are used instead of probability methods.

What is the third step of the 7 stages in the selection of a sample?

• Conduct fieldwork to identify sampling units.

• Determine if a probability or non-probability sampling method will be chosen.

• Define operational definitions for the study.

• Pretest the survey instrument.

What is the fourth step of the 7 stages in the selection of a sample?

• Conduct secondary data analysis.

• Assign weights to the sample elements.

• Validate data collection tools.

• Plan procedures for selecting sampling units.

What is the fifth step of the 7 stages in the selection of a sample?  

• Assess respondent eligibility criteria.

• Determine a sample size.

• Identify the fieldwork team.

• Implement the sampling plan.

What is the sixth step of the 7 stages in the selection of a sample?

• Refine the target population.

• Finalize data collection methods.

• Analyze initial pilot results.

• Select actual sampling units.