
Marketing Research Quiz
Authored by Hà Phương
Business
University
100 Questions

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing research is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing research is classified into two areas problem identification and problem solving research.
TRUE
FALSE
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sales analysis research is a type of problem solving research.
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Once a problem or opportunity has been identified, market potential research is undertaken to arrive at a solution.
TRUE
FALSE
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Problem identification research provides information about the marketing environment and helps diagnose a problem.
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The findings of problem solving research are used in making decisions that will solve specific marketing problems.
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information.
TRUE
FALSE
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