Marketing Research Quiz

Marketing research is the systematic and objective identification, collection, analysis, dissemination, and use of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing.

• TRUE

• FALSE

Marketing research is classified into two areas problem identification and problem solving research.

• TRUE

• FALSE

Sales analysis research is a type of problem solving research.

• TRUE

• FALSE

Once a problem or opportunity has been identified, market potential research is undertaken to arrive at a solution.

• TRUE

• FALSE

Problem identification research provides information about the marketing environment and helps diagnose a problem.

• TRUE

• FALSE

The findings of problem solving research are used in making decisions that will solve specific marketing problems.

• TRUE

• FALSE

The task of marketing research is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information.

• TRUE

• FALSE

Marketing management decisions are complicated by interactions between the uncontrollable marketing variables and the uncontrollable environmental factors.

• TRUE

• FALSE

Marketing researchers are becoming more involved in decision making, whereas marketing managers are not becoming more involved with research.

• TRUE

• FALSE

Effective competitive intelligence is a continuous process involving the legal and ethical collection of information, analysis that avoids unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers.

• TRUE

• FALSE