Chapter 3 PTR2103

What does consumer behavior refer to?

• The selling behavior of retailers

• The buying behavior of final consumers

• The production processes of goods

• The marketing strategies of companies

What is a consumer market?

• A market for government purchases

• A market for business-to-business transactions

• All individuals and households who buy goods for personal consumption

• A market focused on luxury goods

Which of the following is NOT a factor influencing consumer behavior?

• Cultural factors

• Psychological factors

• Technological factors

• Geographical factors

What does the 'black box' in consumer behavior refer to?

• The internal decision-making process of consumers

• The storage of marketing materials

• The product packaging

• The sales data analysis

Which of the following is a psychological factor affecting consumer behavior?

• Social class

• Motivation

• Family roles

• Cultural norms

What is the first stage of the buyer decision process?

• Information search

• Evaluation of alternatives

• Post-purchase behavior

• Need recognition

Which buying behavior involves significant brand differences?

• Complex buying behavior

• Variety-seeking buying behavior

• Dissonance-reducing buying behavior

• Habitual buying behavior

What is the primary influence of cultural factors on consumer behavior?

• They control product distribution

• They dictate advertising strategies

• They shape basic values and behaviors

• They determine the price of products

What does Maslow's theory of motivation explain?

• The role of social media in marketing

• The hierarchy of consumer needs

• The impact of advertising on sales

• The effectiveness of promotional strategies

Which of the following is an example of a personal factor affecting consumer behavior?

• Age and life-cycle stage

• Family influence

• Social class

• Cultural background