Analytic Design Quiz PRINCIPLES OF MARKETING WEEK 1 & 2

Which of the following is a common analytic design used to generate new ideas?

• Question/Answer

• Storytelling

• Drawing

• Singing

What is one way to critically analyze information?

• Problem/Solution

• Dancing

• Painting

• Cooking

Which analytic design involves looking at similarities and differences?

• Comparison/Contrast

• Hypothesis/Proof

• Cause/Effect

• Change Over Time

What should you do with interesting facts from readings?

• Ignore them

• Form them into arguments

• Write them down without thinking

• Memorize them

How should big ideas be handled according to the tips?

• Keep them as they are

• Break them down into small parts

• Avoid them

• Write them in one sentence

What is important to do when expressing opinions or disagreements?

• Keep them to yourself

• Give reasons and evidence

• Avoid giving reasons

• Agree with everyone

What should you mention when making judgments or evaluations?

• Your assumptions and criteria

• Only your opinions

• Nothing at all

• Other people's ideas

How many important ideas should be developed per paragraph?

• Two

• Three

• One

• As many as possible

What does LO1 focus on in marketing?

• Developing a marketing plan

• Describing key marketing principles

• Assessing segmentation concepts

• Appraising marketing decisions

What is the main goal of LO2 in marketing?

• Appraise marketing decisions

• Develop a marketing plan

• Describe key principles

• Assess segmentation