Consumer Behavior Quiz

Which psychological theory suggests that consumers associate products with certain stimuli through repeated exposure?

• Maslow’s Hierarchy of Needs

• Nudge Theory

• Cognitive Dissonance Theory

• Pavlov’s Classical Conditioning

What does Skinner’s Operant Conditioning theory emphasize?

• Consumers experience discomfort when their behavior conflicts with their beliefs

• Behavior is influenced by rewards or punishments

• Consumers process messages via central or peripheral routes

• Small environmental cues can influence choices

Which factor is NOT part of Maslow’s Hierarchy of Needs?

• Physiological

• Safety

• Cognitive

• Self-actualization

What is the primary focus of the Elaboration Likelihood Model?

• Evaluating brand loyalty

• Processing persuasive messages

• Analyzing purchasing habits

• Understanding consumer emotions

Which of the following is a characteristic of habitual purchasing?

• Requires significant emotional investment

• Triggered by visual cues and emotions

• Driven by convenience, trust, or satisfaction

• Involves careful consideration and research

What is a key benefit of brand loyalty for businesses?

• Higher customer turnover

• Lower customer satisfaction

• Increased marketing costs

• Reduced marketing costs

Which market trend is associated with the rise of mobile shopping?

• Sustainability

• Globalization

• Digital Influence

• Cultural Sensitivity

What does customer satisfaction refer to?

• The extent to which a product meets customer expectations

• The level of brand loyalty among consumers

• The effectiveness of marketing strategies

• The overall market share of a company

Which of the following is NOT a step in the consumer research process?

• Interpret Findings

• Collect Data

• Develop a Marketing Strategy

• Analyze the Data

Which concept explains the tendency of consumers to seek information that confirms their existing beliefs?

• Cognitive Dissonance

• Classical Conditioning

• Confirmation Bias

• Operant Conditioning