Consumer Behavior Quiz

What is consumer behavior primarily concerned with?

• Marketing strategies

• Supply chain management

• Economics

• Psychology

Which of the following is NOT a type of consumer behavior?

• Complex buying behavior

• Impulse buying behavior

• Habitual buying behavior

• Dissonance-reducing buying behavior

What characterizes complex buying behavior?

• Buying based on brand familiarity

• Frequent purchases of everyday items

• High involvement and expensive products

• Low involvement in the purchase process

In dissonance-reducing buying behavior, what do consumers often seek after making a purchase?

• Confirmation of their choice

• More options

• Brand loyalty rewards

• Discounts on future purchases

Which type of consumer behavior involves little involvement in the product category?

• Variety seeking behavior

• Habitual buying behavior

• Dissonance-reducing buying behavior

• Complex buying behavior

What motivates variety-seeking behavior in consumers?

• Dissatisfaction with previous products

• Brand loyalty

• Desire for new experiences

• High economic risk

Who are considered innovators in the adoption categories?

• Those who adopt new products last

• Individuals who take risks and adopt new ideas quickly

• Consumers who follow trends

• People who are cautious about new technologies

What percentage of consumers are classified as early adopters?

• 16%

• 2.5%

• 13.5%

• 34%

Which group is characterized by being slow to adapt to new ideas or technology?

• Innovators

• Early majority

• Late majority

• Laggards

What is a key factor influencing consumer behavior according to the text?

• Market competition

• Cultural trends

• Personal beliefs and values

• Advertising budgets