Exploring Promotion Techniques

What is the primary goal of promotional activities?

• To increase awareness and sales of a product or service.

• To reduce production costs of a product.

• To limit the distribution of a service.

• To enhance customer service training.

Name three common promotion techniques used in marketing.

• Content marketing

• Email marketing

• Advertising, sales promotions, public relations

• Social media engagement

How does social media influence promotional strategies?

• Social media only benefits large corporations, not small businesses.

• Social media enhances targeted advertising, real-time engagement, and personalized marketing.

• Social media reduces the need for advertising altogether.

• Social media has no impact on customer engagement or feedback.

What role does advertising play in the marketing mix?

• Advertising plays a crucial role in promoting products, building brand awareness, and influencing consumer decisions within the marketing mix.

• Advertising is only used for internal communication.

• Advertising has no impact on consumer behavior.

• Advertising is solely focused on pricing strategies.

Explain the difference between push and pull promotion strategies.

• Push strategies focus on distribution and retailer incentives, while pull strategies focus on consumer demand and brand awareness.

• Push strategies are focused on consumer feedback and engagement.

• Push strategies rely solely on social media marketing.

• Pull strategies are only about discounts and promotions.