Marketing: What is Marketing?
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Business
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10th - 12th Grade
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Medium
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of marketing according to the introduction?
Creating luxury products
Meeting the needs and demands of consumers
Reducing production costs
Maximizing company profits
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can you differentiate between a need and a demand?
Needs are taxed, demands are not
Needs are essential for survival, demands are not
Demands are cheaper than needs
Needs are always more expensive
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What constitutes a market in marketing terms?
All people who can, want, and are willing to buy a product
All people who might buy a product in the future
All people who have heard of a product
All people who have bought a product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which orientation believes that a good product will sell itself?
Consumer orientation
Marketing orientation
Selling orientation
Product orientation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key characteristic of the selling orientation?
Ignoring consumer feedback
Focus on improving the product
Heavy reliance on advertising
Tailoring products to consumer needs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the marketing orientation, what is the starting point for developing a product?
The competitor's product
The target market's needs and wants
The company's profit goals
The product itself
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of the marketing orientation?
It focuses on mass production
It targets a specific market segment
It relies on celebrity endorsements
It reduces advertising costs
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