Apple Product Pricing Strategies

Apple Product Pricing Strategies

Assessment

Interactive Video

Business, Education, Instructional Technology

9th - 12th Grade

Medium

Created by

Sophia Harris

Used 3+ times

FREE Resource

The video, led by Sam Tucker, humorously explores Apple's pricing strategies. It covers how Apple charges extra for essential accessories, monetizes recycled materials, and prices products based on material differences. The video also discusses offering upgrades for accessories and adopting a standardized pricing model. Through these lessons, the video highlights Apple's unique approach to maximizing profits.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are mentioned as having adopted Apple's pricing strategies?

Nokia and Motorola

Dell and HP

Microsoft and Google

Sony and Samsung

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the cost of the stand for the Pro XDR display?

$500

$1,000

$1,500

$2,000

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Apple use instead of premium leather for phone cases and watch bands?

Metal

Recycled materials

Plastic

Wood

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much more does a titanium Apple Watch cost compared to an aluminum one?

$100

$200

$300

$400

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main strategy behind Apple's pricing for different materials?

Competitive pricing

Cost-based pricing

Marketing strategy

Value-based pricing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the additional cost for active noise cancelling in AirPods 4?

$50

$60

$40

$30

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the consistent price increase for various Apple product upgrades?

$200

$150

$250

$100

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