CMS OMP 2025 Kick-off

Reorder the following to have our Must-win Battles of 2025

• Impact thru Insights

• Impact thru Brand building

• Impact thru Execution excellence

What does mROI stand for?

• Media Revenue On Investment

• Meaningful Return On Investment

• Marketing Return On Investment

• Marketing Revenue On Investment

Which one of this was a Driver of CIMI team?

• Culture shift to understand consumer deeply

• Culture change to understand market thoroughly

• Culture shift to convert more data into insights

• Culture change to recruit consumers to our core

Within CMS, what does CS stand for?

• Customer Services

• Consumer Engagement Services

• Content Studio

• Computer Science

Finish Integrated Communications team's direction for 2025:

FEWER ​ ​ (a)   BIGGER ​ (b)   BETTER ​ (c)   ​

• BRIEFS
• IMPACT
• CAMPAIGNS
• ADVERTISEMENTS
• CREATIVE
• AGENCIES
• TEAM

What do we call one SELECTED POTENTIAL I&R product?

Pick one that's NOT a Tool of Good for you 2024

• Good foundation

• Good label

• Good advantage

• Good image

• Good balance

In 2023, we reached 1.1 million children with MILO SCHOOL SPONSORSHIP.

How much did we improve in 2024?

• x1.5

• x3

• x4

• x4.5

2024 achievement of Data CRM team:

• - (a)   million accumulated 1PD, with ​ (b)   million new acquisition

• - ​ (c)   % were activated, generating ​ (d)   billion VND in sales

• 5.9
• 1.9
• 75
• 18
• 90
• 23

Which one do you prefer?

• 
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