MGT657 - GROUP 5

The Strategic Business Unit (SBU) Structure:

• makes the tasks of planning & control by corporate office more manageable

• TRUE

• FALSE

Choose the correct combination of SWOT strategies.

• WO strategies (weaknesses - opportunities)

• OT strategies (opportunities - threats)

• SW strategies ( strength-weaknesses)

What is the meaning of auditing?

" a systematic process of objectively obtaining and evaluating evidence regarding assertations about economic actions and events to ascertain the degree of correspondence between these assertions and established criteria"

• TRUE

• FALSE

These are strategy evaluation activities EXCEPT:

• Reviewing bases of strategy

• Decision making

• Measuring organizational performance

• Taking corrective action

The following are the desired characteristic of objectives. EXCEPT

• Qualitative

• Hieararchical

• Measurable

• Realistic

Why is market segmentation important in strategy implementation?

• b) it allows firms to operate without mass advertising or production

• c) it is used to create product-positioning maps

• d) It involves evaluating the corporate value of a business.

• a) It determines dividend payout ratios.

What is the benefit of a firm being the first mover

• a) to gain market share

• b) to gain economic of scale

• c) to gain new knowledge of critical success factors and issues

• d) to gain access to new suppliers distributors, customers, products and creditors