Quiz on Services Marketing

What is the primary focus of service marketing?

• Selling physical goods

• Advertising intangible transactions

• Promoting tangible products

• Creating brand awareness

Which of the following is NOT a type of service mentioned?

• Financial Services

• Retail Services

• Entertainment Services

• Educational Services

What is a key differentiator in service marketing?

• Product features

• Service quality

• Brand logo

• Price

Why is customer retention important in service marketing?

• It enhances service quality

• It helps in attracting new customers

• It increases product variety

• It reduces marketing costs

What does the term 'intangibility' refer to in services?

• Services have a physical form

• Services are always inconsistent

• Services can be stored for later use

• Services cannot be seen or touched before purchase

Which characteristic of services refers to the inability to maintain inventory?

• Intangibility

• Inventory

• Inconsistency

• Inseparability

What is an example of inseparability in services?

• Dining at a restaurant

• Buying a book online

• Purchasing a car

• Ordering food for delivery

What does the services marketing triangle consist of?

• Brand, Loyalty, Trust

• Market, Competition, Strategy

• Product, Price, Promotion

• Company, Employees, Customers

What is the role of internal marketing?

• Advertising new products

• Training employees to meet service standards

• Promoting services to customers

• Evaluating customer satisfaction

Which of the following is an example of external marketing?

• Employee training programs

• Customer feedback surveys

• Advertising campaigns

• Internal communication