Thương mại điện tử và hành vi người tiêu dùng

Approximately what percentage of households in the United States had broadband access to the Internet in 2015?

• 45

• 55

• 75

• 85

Which online advertising formats attracted the least spending in 2015?

• Search

• Classifieds

• Multimedia

• E-mail

Which of the following is NOT one of the main steps in the online shopping process?

• After-sales service and customer loyalty

• Awareness

• Direct experience

• Dialogue

In 2015, what was the approximate percentage of individuals with Internet access who had less than a high school education?

• 25%

• 33%

• 66%

• 75%

All of the following are online media used to support the evaluation of alternative steps in the consumer decision-making process, EXCEPT:

• Search engines

• Online catalogs

• Social networks

• Targeted banner ads

What percentage of the online Internet audience do online buyers account for?

• 65

• 75

• 85

• 95

In modeling online consumer behavior, the concept of 'consumer skills' refers to:

• The educational level of consumers.

• The communication skills of consumers.

• Consumers' knowledge of how to conduct online transactions.

• Consumers' product evaluation skills.

In the early years of e-commerce, before 2000, young, single men with college degrees and high incomes dominated the Internet in terms of usage rates.

• True

• False

Consumers choose online channels primarily because they offer lower prices.

• True

• False

Online traffic is driven by brands and offline shopping.

• True

• False