Dynamic Pricing and Consumer Frustration

What is one reason consumers are frustrated according to the video?

• Prices are decreasing

• The choices of where to shop are increasing

• Prices of everyday items are increasing

• There are more discounts available

Who wrote a letter to the CEO of Kroger expressing disapproval?

• Politicians

• Consumers

• Grocery store managers

• Activists

What is Dynamic Pricing based on?

• Fixed prices for everyone

• Supply and demand

• Customer loyalty

• Seasonal changes

What concern do politicians have regarding electronic shelf tags?

• They could improve customer service

• They are easy to understand

• They could lead to surge pricing

• They are more cost-effective

What company is mentioned alongside Kroger regarding digital price tags?

• Target

• Costco

• Walmart

• Aldi

What is the role of the Federal Trade Commission (FTC) mentioned in the video?

• To promote corporate practices

• To ensure consumers are not overcharged

• To encourage price increases

• To support digital marketing

What does surveillance pricing involve?

• Charging everyone the same price

• Charging different prices to different consumers

• Offering discounts to all shoppers

• Ignoring consumer behavior

What information do companies gather about consumers for pricing?

• Only their shopping preferences

• Location, demographics, and browsing history

• The types of products they buy

• Their favorite stores

What is a potential outcome of companies using data-driven pricing?

• All consumers pay the same price

• Increased awareness among consumers

• Different prices for the same items to different people

• Decreased prices overall

What stage is the FTC currently in regarding their investigation?

• Alleging wrongdoing

• Gathering information

• Issuing fines

• Closing investigations