Ownership and Control of Media

What are the advantages of private ownership in media?

• You receive all the money that is earned.

• It is funded well by public service.

• It has no restrictions on operations.

• It allows for more public input.

What is a disadvantage of public service broadcasting?

• It is funded by the public.

• It has to please the public.

• It is purely commercial.

• It has no responsibility.

What is one of the primary advantages of a multinational company?

• Access to consumers in wider regions.

• Less regulation than local companies.

• More control over local markets.

• Higher profits from local sales.

What is a disadvantage of independent companies?

• They have no outside control.

• They require a lot of initial funding.

• They are less flexible.

• They have more public input.

What is the main advantage of a media conglomerate?

• Diversification reduces vulnerability.

• It has more control over the market.

• It can operate without regulations.

• It has less competition.

What is horizontal integration in media?

• Horizontal Integration is a Media Company’s Ownership of several

  businesses of the same value.

• Control over different stages of production.

• Collaboration between different media types.

• Expansion into international markets.

What is a disadvantage of vertical integration?

• It requires a large amount of investment.

• It reduces control over production.

• It limits market expansion.

• It increases competition.

What is cross media divergence?

• Producing two or more types of media.

• Controlling all aspects of production.

• Owning multiple companies in the same field.

• Collaborating with other industries.

What is synergy in media?

• Simultaneous release of different products.

• Collaboration between different companies.

• Expansion into new markets.

• Reduction of production costs.

What is Vertical Integration

• Vertical Integration is a Media Company’s Ownership of several

  businesses of the same value.

• Vertical Integration is when a Media Company owns different

  businesses in the same chain of production and distribution.

• I don't know, Miss.