Marketing Units 4-7

If product made by producer is sent to one or more intermediaries before reaching the customer its called?

• Direct Distribution

• Indirect Distribution

If product is sold directly from the producer to the final customer with NO intermediaries its called?

• Direct Distribution

• Indirect Distribution

What are the 3 levels of channel distribution intensities?

Distributing products to one intermediary within a

protected territory of a geographic area is part of which distribution?

• Intensive

• Selective

• Exclusive

The 4 different type of promotions for goods/services are: Advertising, Personal Selling, Sales Promotion, Public Relations

• True

• False

Trying to attract customers to buy your product using different strategies that appeal to their demands.

• Pull Policy

• Push Policy

Quantity discounts are offered to encourage buys to buy in _______

What is the stages of the product life cycle in order?

• Maturity, Introduction, Growth, Decline

• Introduction, Growth, Maturity, Decline

• Growth, Introduction, Maturity, Decline

• Decline, Maturity, Introduction, Growth

During this stage, sales rate starts to slow, perhaps a competitor has launched something similar or customers just want something new.

• Development

• Introduction

• Growth

• Maturity

• Decline

List the different type of pricing strategies?

• target return pricing, value-in-use pricing

• bait pricing, odd-even pricing

• demand backward pricing, prestige pricing

• All of them