Unit 18 - Exploring Careers: Marketing

At which time did marketing emerge?

• During the middle ages

• During the Industrial Revolution

• During World War I

• During the twentieth century

The promotion of products or brands through one or more forms of electronic media correctly defines which of the following?

• Infomercials

• Digital marketing

• Internet marketing

• Telecommunication marketing

Which of the following is NOT a pathway in the Marketing Career Cluster?

• Marketing Research

• Merchandising

• Professional Sales

• Customer Service

Which of the following is NOT a career in the Marketing Communications Pathway?

• Database administrators

• Public relations managers

• Sales representatives

• Advertising executives

Which of the following is NOT a possible duty for a professional working in the Marketing Research Pathway?

• Analyze information to design new products

• Predict future sales

• Illustrate catalogs in order to inform customers

• Position a company's strategies against those of its competitors

Which pathway includes the duty of designing and assembling product displays which make products appealing and accessible to customers?

• Professional Sales

• Merchandising

• Marketing Management

• Marketing Communications

Customer service representatives fall under which pathway?

• Marketing Management

• Merchandising

• Marketing Research

• Marketing Communications

Select all of the following which are channels of digital marketing:

• Electronic billboards

• Newspaper ads

• Podcasts

• Wireless text messaging

Which of the following is NOT a career and technical student organization related to marketing?

• HOSA

• DECA

• BPA

• FBLA

Creating brand awareness is a duty in which pathway?

• Professional Sales

• Merchandising

• Marketing Management

• Marketing Research