Marketing

Identify, Satisfy, Retain Customers

• Factors that Influence Decisions

• Market Research

• Customer Profile Dimension

• Roles of Marketing

A Brand is

• All of the above

• An asset

• A symbol

• A promise

Marketing 4 C's

• Consumer Solution, Communication, Convenience, Cost

• Consumer Solution, Connection, Comparative, Cost

• Communication, Comparative, Cost, Competition

• Cost, Competition, Consumer, Connection

The SWOT analysis (strengths, weaknesses, opportunities, threats) are inclusive of

• Business Strategy

• Marketing Strategy

• Corporate Strategy

• All of the Above

The centerpiece of the marketing strategy is

• Market Research

• Target Market

• SWOT Analysis

• Customer Profile Dimension

Last phase of the decision-making process

• Purchase Decision

• Need/Want Recognition

• Post Behavior

• Research Competitor Options

First phase of market research

• Report Findings

• Develop Goals

• Conduct Research

• Indentify problem to solve

Detailed description of your current customers

• Customer Profile Dimensions

• Target Market

• 4 P's

• 4 C's

Clear, Compelling, Differentiating

• Target Market

• Value Proposition

• Customer Profile

• Roles of Marketing

Situational, Personal, Psychological, Social

• Factors that influence purchasing decisions

• Decision making process

• Roles of Marketing

• Value Proposition