Marketing Analysis Quiz

Definition: A planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats. Choose matching term.

• SWOT analysis

• Competitive analysis

• Environmental scanning

• Market analysis

Definition: Taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it. Choose matching term.

• situation analysis

• market analysis

• competitive analysis

• environmental scanning

Definition: Goals that are specific, measurable, attainable, realistic, and timely. Choose matching term.

• Business venture

• SMART goals

• Strategic goals

• Swot analysis

Definition: a new business or business activity, especially one that involves risk. Choose matching term.

• entrepreneur

• business venture

• business concept

• business mind

Definition: An isolated geographic area used to introduce and test the effectiveness of a product, ad campaign, or promotional campaign, prior to a national rollout. Choose matching term.

• situation analysis

• test market

• market testing

• product concept

Definition: determines if an idea for a new business is practical or 'doable'. Choose matching term.

• Feasibility Analysis

• Swot Analysis

• Market Analysis

• Competitive Analysis

Definition: the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends. Choose matching term.

Definition: studies the attractiveness and the dynamics of a special market within a special industry. Choose matching term.

• Environmental Scanning

• Competitive Analysis

• Situation Analysis

• Market Analysis

Definition: measurements and key metrics that define and measure the progress of an organization toward achieving its objectives. Choose matching term.

• Key performance indicators (KPIs)

• Market analysis

• Management by objectives (mbo)

• Critical success factors (csfs)

Definition: The first stage of venture feasibility, where the entrepreneur identifies a possible new product or service to introduce to the market at a profit. Choose matching term.

• Scientific Discovery

• Environmental Scanning

• Market Research

• Entrepreneurial Discovery