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WSU COMM2011 WK 2

Authored by Phuong Nguyen

Journalism

University

Used 1+ times

WSU COMM2011 WK 2
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11 questions

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1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What's a disadvantage of Public Relations?

It's expensive

You can't control the message

You can annoy customers

It's one-way communication

2.

MULTIPLE SELECT QUESTION

2 mins • 1 pt

When should you use Advertising? [CHOOSE ALL THAT APPLY]

When you want to reach a lot of people

When you want to build strong relationships

When you want to repeat the message many times

When you want to work with journalists

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When should you use Personal Selling?

When you want good publicity

When you want to appear on the media frequently

When you want a close relationship with each customer

When you want to work with a celebrity

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of these IS NOT Sales Promotion?

Lucky draw

Product launch event

Discounts

Gift vouchers

5.

MULTIPLE SELECT QUESTION

2 mins • 1 pt

When should you use PR? [CHOOSE ALL THAT APPLY]

When you want to reach a lot of people

When you want to build strong relationships with various groups of people

When you want to repeat the message many times

When you want to work with key opinion leaders

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What kind of resources can a sponsor provide to a sponsee?

Money

Network / Relationships

Products or know-how

All of the above

7.

MULTIPLE SELECT QUESTION

2 mins • 1 pt

An IMC campaign should....[CHOOSE ALL THAT APPLY]

always include Advertising

help you achieve the communication goal

be expensive

include a seamless mix of tools

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