Marketing Study Guide: Product Planning, Branding, and Packaging

A Product Line is a group of related products under a single brand, typically similar in function or target market. True or False?

• True

• False

Fill in the blank: A Product Item is a specific product within a product line, distinguished by a unique set of characteristics such as _______.

• A) Price

• B) Size, color, style

• C) Brand

• D) Market

Product Depth is the variety of products offered within a single product line. True or False?

• True

• False

Product Positioning involves creating a specific image or identity for a product in the minds of the target market. True or False?

• True

• False

Which of the following is a brand mark?

• Coca-Cola

• Nike Swoosh

• Pillsbury Doughboy

• Apple

Private Distributor Brands are owned by: A) Manufacturers B) Retailers or wholesalers C) Consumers D) Advertisers.

• Manufacturers

• Retailers or wholesalers

• Consumers

• Advertisers

Fill in the blank: Packaging is crucial for _______ the product.

• Damaging

• Protecting

• Ignoring

• Discarding

Which of the following is NOT a type of brand?

• Manufacturer Brands

• Private Distributor Brands

• Generic Brands

• Premium Brands

What is the role of 'Convenience' in packaging?

• To make the product easy to use, store, or transport

• To safeguard the product

• To display instructions

• To hold the product together.

Fill in the blank: Sustainability in packaging focuses on using _______ materials.

• expensive

• eco-friendly

• heavy

• synthetic