product mix-MKTPR

Additional consumer services and benefits such as delivery and credit, instructions, installation, warranty, and service are considered as:

• Actual Product

• Augmented Product

• Core Product

• Branded Product

Ideally, good packages should:

• Help market the brand

• Protect the contents

• Provides convenience and ease of use

• All the above

What does this image indicates?

• Labeling

• Packaging

• Branding

• None of the above

What is a name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the business

• Slogan

• Logo

• Brand

• Value

What should be capable of registration and legal protection:

• Brand Label

• Brand Term

• Brand Logo

• Brand Name

Which of the following is not a part of 4Ps of Marketing?

• Product

• Price

• Promotion

• Packaging

Into how many categories are products divided into?

• 2

• 5

• 6

• 4

What does USP stand for?

• Unique selling product

• Unique selling point

• Unique selling promotion

• Unique selling place

Physical container or wrapping for a product is known as

• Brand name

• Packaging

• Brand image

• Product life cycle

Identify the correct order of life cycle of a product

• Development, Introduction, Growth, Maturity, Saturation, Decline

• Maturity, Saturation, Decline, Development, Introduction, Growth

• Development, Introduction, Maturity, Saturation, Decline, Growth

• None of the above